author bio
Director of Product at Ratio

Rachel Cunico is the Director of Product at Ratio, where she oversees product vision, strategy, and execution. She is responsible for guiding the development of Ratio’s solutions—including Ratio Boost and Ratio Trade—to ensure alignment with customer needs and market demand. Rachel specializes in building SaaS platforms that solve complex business challenges and deliver measurable value to finance and sales teams.

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5 Best SaaS Billing Software Solutions for B2B in 2025 (Comparison Guide)

Most B2B SaaS billing tools automate invoicing but not all help you close more deals or collect faster. This guide compares the five best platforms in 2025 and shows why Ratio leads by turning billing into a revenue accelerator with embedded financing and quote-to-cash automation.

Rachel Cunico
September 12, 2025

SaaS Subscription Management Playbook of 2025 for SaaS Sellers

Software companies are doubling down on subscriptions and for a good reason. The SaaS subscription market is set to reach $1.75 trillion by 2034. It’s the perfect time to scale and close bigger deals. But let’s be honest: having more subscribers doesn't guarantee increased revenue if your subscription management isn't effective.

Rachel Cunico
March 27, 2025

5 Proven Ways to Reduce Churn During SaaS Renewals

A staggering 75% of companies find their customers contemplating alternatives during renewals, significantly impacting revenue and growth. But there's good news: churn is manageable. Customers explore alternatives driven by critical needs: cost-cutting in tight financial times, dissatisfaction with current services, and the hunt for innovation missing from their existing providers. Recognizing these motivations is crucial in addressing customer churn effectively.

Rachel Cunico
April 10, 2024

Lighter Capital Review and Alternatives for B2B SaaS Businesses

Lighter Capital stands out as a leading Revenue-Based Financing (RBF) solution, particularly for SaaS companies. Offering up to $4 million in financing, Lighter Capital is unique in that it doesn't require personal guarantees, covenants, or the surrender of equity and board seats.

Rachel Cunico
February 7, 2024

Seven B2B SaaS Pricing Models and How to Choose the Right One

Research shows that SaaS companies could boost their profits by 11% by increasing their prices only by a humble 1%. Yet, SaaS businesses often overlook effective pricing, with most companies investing just 6 hours in developing their pricing models. This will have to change.

Rachel Cunico
December 4, 2023

Price vs. Value: Get the Most From Your SaaS Pricing Strategy

With elegant simplicity, Warren Buffet captured the essence of commerce with these immortal words: “Price is what you pay. Value is what you get.” The world’s greatest investor is, of course, correct. Looking past the price tag to see a purchase’s true worth is something all buyers try to do, especially in the SaaS space.

Rachel Cunico
August 30, 2022

Rethink Pricing Strategy to Close More SaaS Deals

The SaaS marketplace is increasingly crowded and competitive. To stand out from the pack, vendors are investing time, money, and resources to build out innovative features, ensure a high level of customer care, and drive continuous product development.

Rachel Cunico
August 3, 2022