We're incredibly excited to announce that Ratio has secured $411M to fuel the transformation of B2B financing.
In 2024, SaaS spending is skyrocketing, set to hit $243.99B, per Gartner. Leaders like Monday.com and Asana, channeling over 50% of revenue into sales and marketing, spotlight the need for sharp promotional tactics in a cutthroat market.
Lighter Capital stands out as a leading Revenue-Based Financing (RBF) solution, particularly for SaaS companies. Offering up to $4 million in financing, Lighter Capital is unique in that it doesn't require personal guarantees, covenants, or the surrender of equity and board seats.
SaaS businesses are always in the news for massive fundraising rounds and innovative product developments. However, beneath the surface, keeping SaaS businesses afloat isn’t always a smooth sail. And if you’re into B2B or enterprise SaaS, you’re sailing against the high winds all the time.
In Q3 2023, venture capital investment in fintech companies dropped 36% to $6 billion, a blow to B2B SaaS entrepreneurs amid tighter venture financing and stricter banking rules. The surge in subscription models further tightens cash flow. Businesses are adapting to diverse financing approaches.
SaaS businesses are booming, thanks to their flexible payment models that attract deals but result in smaller, steadier revenue streams. This often puts a strain on this industry as they wait for revenue to build up. Recurring Revenue Financing (RRF) offers a pivotal solution in this scenario.
Scaling a SaaS company calls for a fresh approach to financing. Traditional debt and equity financing might not be your best option. Debt financing often misaligns with the asset-light and rapid-growth nature of SaaS, and equity financing can dilute control. Recurring Revenue Financing (RRF) offers a flexible, founder-friendly alternative tailor-made for the SaaS business model.
As a SaaS Value Added Reseller, you're no stranger to the financial challenges of the industry. Issues such as managing cash flow, tackling high costs of acquiring customers, and scaling effectively in a fiercely competitive market are all part of the job. The risk of vendor lock-in also affects your finances, highlighting the need for financial agility.
The SaaS industry is worth approximately $195 billion, and the US SaaS industry is set to grow by over 2x by 2025. Conclusion? The SaaS market is on fire! But with that comes several challenges — lack of funding, poor product adoption, etc. — the reason why 90% of SaaS start-ups fail to achieve the desired level of success.
BCC Research reveals a striking growth in the Revenue-Based Financing (RBF) market: from $2.3 billion in 2022 to an anticipated $154 billion by 2030. This surge is hardly surprising, considering how revenue-based loans are revolutionizing the way businesses finance their expansion. These loans present a groundbreaking approach: repayment terms are linked to a business's recurring revenue.
Are you tired of chasing delayed payments and worrying about your company's cash flow? If so, you're not alone. 55% of all B2B invoiced sales are overdue in the United States at the moment, while an average 9% of all credit-based B2B sales are affected by bad debts. These figures highlight the urgent need for businesses to reconsider their approach to payments. Late B2B payments and increasing debt severely impact a company's financial health, jeopardizing its existence.