Ratio blog

New Strategies on Pricing & Payment Flexibility

Secret weapon for Tech companies to accelerate deals and improve cash flow

Customers negotiate for discounts on a purchase by paying up front. And most SaaS vendors are ready to offer that. Payment plans and Buy Now, Pay Later (BNPL) options are becoming more common in B2B.

Ashish Srimal
January 11, 2023

How SaaS Companies Can Sell More During a Downturn

As we head into 2023 SaaS companies will continue to have to deal with the recession. Customers become cash constrained, small and mid-size businesses become cash reserved, and large businesses cut budgets. As a result, tech investing will slow down.

Ashish Srimal
November 2, 2022

How SaaS Businesses Benefit from Buy Now, Pay Later

BNPL offers SaaS customers an accessible and manageable way to make purchases matching their cash flow needs and budget/approval constraints

Ashish Srimal
October 13, 2022

How Subscription Businesses Can Increase Total Contract Value with Buy Now, Pay Later

The buyer’s landscape has changed drastically over the last few years. One such option that’s become very popular in recent years is ‘Buy Now, Pay Later’ (BNPL). BNPL provides customers the freedom and flexibility to buy the product they need with manageable installment payments.

Ashish Srimal
October 6, 2022

Match Pricing: Good for Buyers, Good for Sellers

What do enterprises look for when making a software investment? They seek products that deliver results. The key to turning SaaS pricing strategy into a win-win is to recognize that for buyers, a dollar today doesn’t have the same value as a dollar tomorrow.

Ashish Srimal
September 19, 2022

With a Recession Looming, Startups Need a New Way to Raise Capital

Growth — that’s what every SaaS startup wants. But rapid expansion doesn’t come cheap. Whether it’s for marketing, sales, product development, staffing, or acquisitions, taking a software company to the next level requires access to plenty of growth capital

Ashish Srimal
September 14, 2022

Price vs. Value: Get the Most From Your SaaS Pricing Strategy

With elegant simplicity, Warren Buffet captured the essence of commerce with these immortal words: “Price is what you pay. Value is what you get.” The world’s greatest investor is, of course, correct. Looking past the price tag to see a purchase’s true worth is something all buyers try to do, especially in the SaaS space.

Ashish Srimal
August 30, 2022

Diversify Your Capital Stack to Drive Lasting Growth

Many SaaS founders and CEOs focus more on driving rapid growth than they do on their long-term prospects — because after all, they assume, if you’re growing fast enough then the capital will keep flowing in and you’ll soon find your way to a strong exit. Growth is the key to success.

Ashish Srimal
August 22, 2022

Rethinking Fundraising Could Be the Key To Retaining Talent During Tough Times

With startup investment dwindling, some SaaS companies, even the high growth ones, are so concerned that they’re laying off workers. Another option is to look beyond traditional funding channels, and start asking how your fintech stack can help you keep hold of your top talent.

Ashish Srimal
August 11, 2022

Rethink Pricing Strategy to Close More SaaS Deals

The SaaS marketplace is increasingly crowded and competitive. To stand out from the pack, vendors are investing time, money, and resources to build out innovative features, ensure a high level of customer care, and drive continuous product development.

Ashish Srimal
August 3, 2022

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