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Ratio Team

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SaaS Growth Strategy: 7 Innovative Approaches and Common Pitfalls to Avoid for Your B2B SaaS

In 2024, SaaS spending is skyrocketing, set to hit $243.99B, per Gartner. Leaders like Monday.com and Asana, channeling over 50% of revenue into sales and marketing, spotlight the need for sharp promotional tactics in a cutthroat market.

Ratio Team
February 7, 2024

Lighter Capital Review and Alternatives for B2B SaaS Businesses

Lighter Capital stands out as a leading Revenue-Based Financing (RBF) solution, particularly for SaaS companies. Offering up to $4 million in financing, Lighter Capital is unique in that it doesn't require personal guarantees, covenants, or the surrender of equity and board seats.

Ratio Team
February 7, 2024

Five Use Cases of B2B Embedded Finance for SaaS Businesses

SaaS businesses are always in the news for massive fundraising rounds and innovative product developments. However, beneath the surface, keeping SaaS businesses afloat isn’t always a smooth sail. And if you’re into B2B or enterprise SaaS, you’re sailing against the high winds all the time.

Ratio Team
January 31, 2024

B2B Financing: How to Avoid Common Pitfalls and Ensure a Successful Financial Partnership

In Q3 2023, venture capital investment in fintech companies dropped 36% to $6 billion, a blow to B2B SaaS entrepreneurs amid tighter venture financing and stricter banking rules. The surge in subscription models further tightens cash flow. Businesses are adapting to diverse financing approaches.

Ratio Team
January 31, 2024

Understanding Recurring Revenue Financing: A Comprehensive Guide for SaaS Businesses

SaaS businesses are booming, thanks to their flexible payment models that attract deals but result in smaller, steadier revenue streams. This often puts a strain on this industry as they wait for revenue to build up. Recurring Revenue Financing (RRF) offers a pivotal solution in this scenario.

Ratio Team
January 23, 2024

The Tech Leaders Guide to B2B Payment Flexibility

Scaling a SaaS company calls for a fresh approach to financing. Traditional debt and equity financing might not be your best option. Debt financing often misaligns with the asset-light and rapid-growth nature of SaaS, and equity financing can dilute control. Recurring Revenue Financing (RRF) offers a flexible, founder-friendly alternative tailor-made for the SaaS business model.

Ratio Team
January 5, 2024

5 Key Solutions for SaaS VARs to Overcome Financial Hurdles

As a SaaS Value Added Reseller, you're no stranger to the financial challenges of the industry. Issues such as managing cash flow, tackling high costs of acquiring customers, and scaling effectively in a fiercely competitive market are all part of the job. The risk of vendor lock-in also affects your finances, highlighting the need for financial agility.

Ratio Team
January 4, 2024

3 US-Based Recurring Revenue Financing Partners to Look at in 2024

The SaaS industry is worth approximately $195 billion, and the US SaaS industry is set to grow by over 2x by 2025. Conclusion? The SaaS market is on fire! But with that comes several challenges — lack of funding, poor product adoption, etc. — the reason why 90% of SaaS start-ups fail to achieve the desired level of success.

Ratio Team
January 4, 2024

5 Compelling Reasons for B2B SaaS Firms to Opt for Revenue-Based Loans

BCC Research reveals a striking growth in the Revenue-Based Financing (RBF) market: from $2.3 billion in 2022 to an anticipated $154 billion by 2030. This surge is hardly surprising, considering how revenue-based loans are revolutionizing the way businesses finance their expansion. These loans present a groundbreaking approach: repayment terms are linked to a business's recurring revenue.

Ratio Team
December 7, 2023

An Entrepreneur's Guide to B2B Payment Flexibility

Are you tired of chasing delayed payments and worrying about your company's cash flow? If so, you're not alone. 55% of all B2B invoiced sales are overdue in the United States at the moment, while an average 9% of all credit-based B2B sales are affected by bad debts. These figures highlight the urgent need for businesses to reconsider their approach to payments. Late B2B payments and increasing debt severely impact a company's financial health, jeopardizing its existence.

Ratio Team
December 7, 2023

The Entrepreneur's Roadmap to Acquiring Non-Dilutive Funding

Fundraising stands as a pivotal element in company development, impacting growth, profitability, expansion, sustainability, financial autonomy, and mentorship. At the crossroads of these factors, two fundraising choices emerge: non-dilutive and dilutive funding. Equity financing, while attractive, comes with its set of complexities. Non-dilutive funding offers a potential solution for those seeking to sidestep its intricacies. This article delves into non-dilutive funding options, their pros and cons, and strategies for securing it for businesses.

Ratio Team
December 7, 2023

Seven B2B SaaS Pricing Models and How to Choose the Right One

Research shows that SaaS companies could boost their profits by 11% by increasing their prices only by a humble 1%. Yet, SaaS businesses often overlook effective pricing, with most companies investing just 6 hours in developing their pricing models. This will have to change.

Ratio Team
December 4, 2023

5 Things to Look for in an Ideal Subscription-Based Financing Partner

McKinsey predicts a whopping 3000% growth in subscription e-commerce by 2025. However, as businesses offer subscription-based payments, it can lead to cash flow challenges. In response to this growing demand, vendors seek solutions that allow payment flexibility without disrupting their sales processes, all while maintaining a steady cash flow.

Ratio Team
November 8, 2023

5 Ways B2B SaaS Can Accelerate ARR Growth

Gartner predicts a whopping $232 billion in global SaaS spending by 2024. Yet, only some SaaS firms consistently hit growth rates above 30-40%. How do they do this? It’s due to the 'Rule of 40'. This rule demonstrates that a SaaS firm's revenue growth and free cash flow margin, when combined, should at least be 40%. So, a company growing at 30% should show a 10% free cash flow margin.

Ratio Team
November 8, 2023

Optimizing Robotics-as-a-Service Models for Subscription Economy

The Robotics-as-a-Service (RaaS) model is set to reach a $4 billion market cap by 2028, attracting businesses seeking enhanced productivity and efficiency through robotic automation. As RaaS gains traction, robotics companies encounter two main challenges: identifying a suitable subscription model and arranging working capital with flexible, subscription-based payment plans to their customers.

Ratio Team
November 7, 2023

6 Red Flags to Watch for When Evaluating Recurring Revenue Financing Partners

The global revenue-based financing market size is projected to reach over $42MM by 2027. And why not? Recurring Revenue Financing (RRF) is, after all, a compelling alternative for businesses looking to secure quick growth capital without the drawbacks of traditional financing.

Ratio Team
October 20, 2023

Three Untapped Sources of Working Capital for Your SaaS Business

SaaS companies facing high burn rates and limited working capital should aim to target a 12- to 18-month runway to effectively manage their accelerated cash consumption. To maintain financial stability, businesses often turn to traditional funding options such as venture capital or loans, which can be fiercely competitive and come with strings attached.

Ratio Team
October 17, 2023

B2B Payment Flexibility: 5 Common Mistakes to Avoid for a Successful Implementation

In today's dynamic B2B financial landscape, offering flexible payment options isn't just a convenience—it's a necessity. The reason is the surging demand for subscription-based payments. However, while offering payment flexibility opens doors to improved client relationships and cash flow management, it isn't without challenges. A mishap in introducing or managing these flexible payment solutions can potentially eat into as much as 10% of a business’s monthly revenue.

Ratio Team
October 5, 2023

Pros and Cons of Venture Capital: Is it Right for Your Startup?

Venture Capital (V.C.) in the U.S. continues to surge in 2023, with projections nearing $70 billion. This presents a prime opportunity for early-stage ventures aiming to scale and thrive.However, the landscape is fraught with challenges. Less than 1% of small U.S. businesses manage to secure V.C. backing, and 25% are still looking for additional funds. For entrepreneurs, it's a path of both opportunities and obstacles.

Ratio Team
September 20, 2023

Comparing B2B BNPL Providers: What to Look for and Why It Matters

As e-commerce flourishes, B2B Buy Now, Pay Later (BNPL) isn't just trending; it's transforming how major merchants operate. A 2022 McKinsey report noted that a solid 65% of B2B companies are now all-in on online sales. Taking cues from the B2C world, the surge in B2B BNPL services is evident.

Ratio Team
September 1, 2023

Top Alternative to VC Funding for Entrepreneurs - TBF

In the fast-paced startup finance arena, Venture Capital has traditionally reigned supreme—but not without strings like equity dilution and loss of control. In a telling shift, VC funding plummeted to $76 billion in Q1 2023, down 53%.

Ratio Team
September 1, 2023

Exploring Pipe Competitors and Alternatives: An In-Depth Analysis

In this post, we'll break down top-notch competitors to Pipe, including Ratio, Founderpath, and Liberis. From standout features to pricing, we've got you covered.

Ratio Team
August 25, 2023

3 Top Revenue-Based Financing Solutions in the USA

The US is home to over 32 Revenue-Based Financing (RBF) companies collectively managing 57+ distinct funds totaling more than $4.31 billion in capital. This growth is driven mainly by the demand for subscription-based payments.

Ratio Team
August 9, 2023

Capchase Competitors and Alternatives for Revenue-Based Financing

Capchase is a prominent Revenue-Based Financing (RBF) platform providing businesses with upfront capital based on recurring revenues. It converts predictable MRR into ARR, providing companies with fast, flexible funding upfront without debt or dilution.

Ratio Team
August 9, 2023