author bio
Head of Marketing at Ratio

Gus Guida is the Head of Marketing at Ratio, where he leads brand strategy, go-to-market initiatives, and customer acquisition. With experience shaping narratives for SaaS and fintech companies, he focuses on building awareness and positioning Ratio as the leading Quote-to-Cash and embedded financing platform. Gus brings a deep understanding of growth marketing, demand generation, and content strategy to accelerate adoption and scale.

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6 B2B Sales Enablement Tools You Did Not Know Existed (But Your Competitors Might)

This guide explains how B2B sales enablement is no longer just training and content. It’s any technology that removes friction between a prospect’s “yes” and cash in your account. It also explains why different B2B sales enablement tools matter and how to evaluate them for real revenue impact. It reviews 6 tools—Ratio Boost, Dock, Spekit, Aligned, Lavender, and GTM Buddy—each targeting a specific closing friction point, from outreach to close-to-cash, with a sales enablement strategy framework and key KPIs.

Gus Guida
March 6, 2026

The Ultimate B2B Sales Tools Guide: Build a Lean, Connected Stack for Faster Revenue

Most SaaS teams use too many B2B Sales Tools that don’t work well together. This slows down deals and delays cash collection. This guide shows which B2B Sales Tools matter most at each stage of the sales lifecycle. It covers top tool options for every stage, so you can choose what fits your organization best. Later, it also explains how Ratio connects your stack and replaces extra tools. The result is faster closes, smoother workflows, and stronger revenue performance.

Gus Guida
March 5, 2026

Top 4 SaaS Finance Software Options to Speed Up Sales and Simplify Finance Operations in 2026

SaaS deals are stalling as buyers push for flexible terms, forcing Sales to discount and Finance to chase cash.Traditional SaaS finance software helps after a deal is signed by automating billing and improving cash visibility, but it doesn’t resolve friction at the moment of closing. In this post, we compare four leading SaaS finance platforms and explain what they do well. Then, we show how Ratio fills the critical gap they leave: enabling Sales to offer flexible terms during negotiations while allowing Finance to secure upfront cash the moment a buyer commits.

Gus Guida
February 25, 2026

Choosing the Right B2B SaaS Lending Platform: A Guide to the Top 6 Solutions

Choosing the right SaaS lending platform is tricky. With options ranging from revenue-based financing to BNPL, you need to weigh costs, risk, speed, and impact on growth. This guide walks you through the key criteria for evaluating SaaS lending platforms and compares six of the top providers in 2026 so you can pick the right partner to scale your B2B SaaS business.

Gus Guida
January 23, 2026

B2B SaaS Sales Proposal Software That Actually Improves Close Rates in 2026

Most sales proposal tools help you build interactive quotes, collect e-signatures, and track engagement. But deals still stall when buyers want flexible payment terms and finance needs cash upfront. This guide compares leading sales proposal software like Qwilr, PandaDoc and more. It then shows when proposal-only software falls short. Finally, it explains how embedding CPQ, billing, and buyer financing with Ratio Boost turns your proposals into close-ready revenue flows. You collect the full contract value upfront. Your buyer pays over time.

Gus Guida
January 23, 2026

Which Proposal Software Is Right for Your SaaS Team in 2026? Here Are 4 Worth Comparing

Most proposal tools speed up quotes but not the close. If your reps still chase approvals, discounts, or delayed payments, the software isn’t helping. This post compares four SaaS-ready platforms built to reduce friction, protect ACV, and turn quotes into cash. Ratio Boost leads with its embedded BNPL and instant seller payouts, so you close faster and collect sooner.

Gus Guida
January 21, 2026

How to Choose the Right B2B Pricing Software in 2026 for Your Subscription Business

Most B2B pricing tools help you build quotes but don’t account for buyer intent, deal risk, or payment flexibility. This guide breaks down how to evaluate SaaS pricing software in 2026, what features actually matter to SaaS teams, and where common options fall short. You’ll also see an alternative like Ratio Boost that helps you close more deals, without overhauling your existing stack.

Gus Guida
January 16, 2026

The Answers You’re Looking For — Before You Choose Buy Now Pay Later for Your B2B Business

If you're a SaaS CEO weighing whether to offer Buy Now, Pay Later for your business, this Q&A cuts through the noise. We answer the most pressing questions about how BNPL impacts cash flow, conversions, and customer experience — so you can decide whether a BNPL provider like Ratio Boost is the right move for your revenue strategy.

Gus Guida
December 15, 2025

Subscription Billing Software Options That Go Beyond Just Billing (2025 edition)

Most subscription billing software does one job: send invoices. But if you're selling flexible terms, managing complex deals, or trying to improve cash flow, that’s not enough. This post looks at five subscription billing software options that go further. They help SaaS teams close faster, collect upfront, and stay in control. One of them is Ratio Boost, built to make billing work for sales, not just finance.

Gus Guida
October 6, 2025

Beyond Accounts Receivable Management Software (2025 Edition)

Most Accounts Receivable (AR) tools help you manage invoicing, automate follow-ups, and reduce DSO. But even the best still make you wait to get paid. That’s why this guide starts with Ratio Boost — the only platform that gives you full contract value upfront while your buyers pay over time. Later, we have also covered the top AR management software for SaaS teams still relying on traditional receivables workflows.

Gus Guida
October 6, 2025

Six Best Stripe Alternatives and Extensions for B2B SaaS Billings (2025 Edition)

Stripe Billing is robust, but not every SaaS business needs its full complexity. If you’re dealing with tighter budgets, limited dev resources, or simpler billing needs, this guide explores 6 top Stripe alternatives and 3 Stripe enhancers. We also show how Ratio Boost can extend Stripe’s functionality—no full migration required—for teams scaling smarter.

Gus Guida
September 29, 2025

5 Best SaaS Billing Software Solutions for B2B in 2025 (Comparison Guide)

Most B2B SaaS billing tools automate invoicing but not all help you close more deals or collect faster. This guide compares the five best platforms in 2025 and shows why Ratio leads by turning billing into a revenue accelerator with embedded financing and quote-to-cash automation.

Gus Guida
September 12, 2025

5 Game-Changing Ways to Close High-Value SaaS Deals Faster (Beyond Traditional Sales Tactics)

The Challenge: Why B2B SaaS Deals Are Stalling B2B SaaS sales cycles have never been longer—49% of deals over $20K now take four months or more to close. Why? Buyers demand flexibility, proof, and seamless processes. If you’re still relying on traditional sales tactics, you’re falling behind. Deals that once closed in weeks now stretch into months as decision-makers scrutinize every purchase, prioritize immediate ROI, and expect more than just polished demos.

Gus Guida
February 3, 2025

Five Use Cases of B2B Embedded Finance for SaaS Businesses

SaaS businesses are always in the news for massive fundraising rounds and innovative product developments. However, beneath the surface, keeping SaaS businesses afloat isn’t always a smooth sail. And if you’re into B2B or enterprise SaaS, you’re sailing against the high winds all the time.

Gus Guida
January 31, 2024

How Can ASX Listed Companies Use True Sale Based Financing to Meet Appendix 4C Mandates?

ASX companies under Appendix 4C mandates can use True Sale Based Financing (TBF) to convert longer term contracts with staggered cash flows into instant cash. The standard accounting treatment for True Sale makes it possible to substantially boost short-term cash flows.

Gus Guida
April 25, 2023

How to Turn the Tech Downturn Into an Opportunity

Glance at the headlines, and you’ll feel a little gloomy about the state of the tech sector. Recession fears continue to weigh on our minds, interest rates look set to keep on rising, venture capital funding is at a two-year low, and enterprise software buyers are tightening their belts.

Gus Guida
March 31, 2023

How SaaS Companies Can Sell More During a Downturn

As we head into 2023 SaaS companies will continue to have to deal with the recession. Customers become cash constrained, small and mid-size businesses become cash reserved, and large businesses cut budgets. As a result, tech investing will slow down.

Gus Guida
November 2, 2022

How SaaS Businesses Benefit from Buy Now, Pay Later

BNPL offers SaaS customers an accessible and manageable way to make purchases matching their cash flow needs and budget/approval constraints

Gus Guida
October 13, 2022

How Subscription Businesses Can Increase Total Contract Value with Buy Now, Pay Later

The buyer’s landscape has changed drastically over the last few years. One such option that’s become very popular in recent years is ‘Buy Now, Pay Later’ (BNPL). BNPL provides customers the freedom and flexibility to buy the product they need with manageable installment payments.

Gus Guida
October 6, 2022