author bio
Head of Marketing at Ratio

Gus Guida is the Head of Marketing at Ratio, where he leads brand strategy, go-to-market initiatives, and customer acquisition. With experience shaping narratives for SaaS and fintech companies, he focuses on building awareness and positioning Ratio as the leading Quote-to-Cash and embedded financing platform. Gus brings a deep understanding of growth marketing, demand generation, and content strategy to accelerate adoption and scale.

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Subscription Billing Software Options That Go Beyond Just Billing (2025 edition)

Most subscription billing software does one job: send invoices. But if you're selling flexible terms, managing complex deals, or trying to improve cash flow, that’s not enough. This post looks at five subscription billing software options that go further. They help SaaS teams close faster, collect upfront, and stay in control. One of them is Ratio Boost, built to make billing work for sales, not just finance.

Gus Guida
October 6, 2025

Beyond Accounts Receivable Management Software (2025 Edition)

Most Accounts Receivable (AR) tools help you manage invoicing, automate follow-ups, and reduce DSO. But even the best still make you wait to get paid. That’s why this guide starts with Ratio Boost — the only platform that gives you full contract value upfront while your buyers pay over time. Later, we have also covered the top AR management software for SaaS teams still relying on traditional receivables workflows.

Gus Guida
October 6, 2025

Six Best Stripe Alternatives and Extensions for B2B SaaS Billings (2025 Edition)

Stripe Billing is robust, but not every SaaS business needs its full complexity. If you’re dealing with tighter budgets, limited dev resources, or simpler billing needs, this guide explores 6 top Stripe alternatives and 3 Stripe enhancers. We also show how Ratio Boost can extend Stripe’s functionality—no full migration required—for teams scaling smarter.

Gus Guida
September 29, 2025

5 Game-Changing Ways to Close High-Value SaaS Deals Faster (Beyond Traditional Sales Tactics)

The Challenge: Why B2B SaaS Deals Are Stalling B2B SaaS sales cycles have never been longer—49% of deals over $20K now take four months or more to close. Why? Buyers demand flexibility, proof, and seamless processes. If you’re still relying on traditional sales tactics, you’re falling behind. Deals that once closed in weeks now stretch into months as decision-makers scrutinize every purchase, prioritize immediate ROI, and expect more than just polished demos.

Gus Guida
February 3, 2025

Five Use Cases of B2B Embedded Finance for SaaS Businesses

SaaS businesses are always in the news for massive fundraising rounds and innovative product developments. However, beneath the surface, keeping SaaS businesses afloat isn’t always a smooth sail. And if you’re into B2B or enterprise SaaS, you’re sailing against the high winds all the time.

Gus Guida
January 31, 2024

How Can ASX Listed Companies Use True Sale Based Financing to Meet Appendix 4C Mandates?

ASX companies under Appendix 4C mandates can use True Sale Based Financing (TBF) to convert longer term contracts with staggered cash flows into instant cash. The standard accounting treatment for True Sale makes it possible to substantially boost short-term cash flows.

Gus Guida
April 25, 2023

How to Turn the Tech Downturn Into an Opportunity

Glance at the headlines, and you’ll feel a little gloomy about the state of the tech sector. Recession fears continue to weigh on our minds, interest rates look set to keep on rising, venture capital funding is at a two-year low, and enterprise software buyers are tightening their belts.

Gus Guida
March 31, 2023

How SaaS Companies Can Sell More During a Downturn

As we head into 2023 SaaS companies will continue to have to deal with the recession. Customers become cash constrained, small and mid-size businesses become cash reserved, and large businesses cut budgets. As a result, tech investing will slow down.

Gus Guida
November 2, 2022

How SaaS Businesses Benefit from Buy Now, Pay Later

BNPL offers SaaS customers an accessible and manageable way to make purchases matching their cash flow needs and budget/approval constraints

Gus Guida
October 13, 2022

How Subscription Businesses Can Increase Total Contract Value with Buy Now, Pay Later

The buyer’s landscape has changed drastically over the last few years. One such option that’s become very popular in recent years is ‘Buy Now, Pay Later’ (BNPL). BNPL provides customers the freedom and flexibility to buy the product they need with manageable installment payments.

Gus Guida
October 6, 2022