You saw this on LinkedIn

AE: “That’s a huge TCV.” CFO: “Spread over a year, it’s a huge wait.”

Total contract value looks great on the board.

But TCV you collect monthly is cash you don’t have yet.

The CFO isn’t doubting the win. She’s doubting the timing.

Closing Motion turns that TCV into cash upfront — let us show you how.

The meme is funny because it’s true.
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B2B technology companies already selling on terms

Is Ratio for you?

Built for B2B tech that sells annual contracts.

Ratio finances your buyer so they pay monthly and you get paid upfront. It only works for one kind of company. Find your column.

Ratio is a fit if you:

Sell software, a tech product or a tech-enabled service to other businesses

Close annual or multi-year contracts

Run $3M or more in annual revenue

Ratio is not a fit if you:

Sell one-off projects or hourly services with no recurring contract

Sell to consumers

Are a buyer looking to finance a purchase for your own company

Are under $3M in annual revenue, for now

What Ratio does

Your buyer pays monthly. You get paid upfront.

Ratio is a Closing Motion platform for B2B tech. Put flexible payment terms in the proposal, close on the buyer’s schedule, and Ratio pays you the contract value upfront. No discount to force a prepay. No debt on your balance sheet.

Terms in the proposal

Monthly, quarterly or custom schedules, priced before you send it. Stand-alone or inside your CRM.

Your buyer picks and signs

A schedule that fits their cash flow. Ratio underwrites the buyer in seconds, so nothing stalls between yes and signature.

You get paid upfront

Ratio pays you the contract value upfront, minus a fee, and your buyer pays Ratio over time. Ratio bills and collects, so your team never chases a payment.

Book a demo

Close is not a signature. Close is cash upfront.

Few minutes with our team, on your numbers. If Ratio does not work for your contract sizes, we will tell you on the call.