The Closing Motion

The Close Isn't a Moment. It's a Motion.

Every B2B deal travels from proposal to terms to signature to billing to cash to renewal. That journey is the Closing Motion. Ratio is the Closing Motion platform that runs it as one flow, so buyers pay over time and you get paid upfront.

Trusted by B2B technology scale-ups

the problem

Everyone Owns a Piece. No One Owns the Motion.

Five tools, four handoffs

Proposals live in CPQ, signatures in e-sign, billing in finance, payment terms in spreadsheets, and collections in email threads. Every handoff adds delay, error, and revenue leakage.

Signature is treated as the finish line

Sales celebrates at closed-won, but the deal isn't done until the cash is in the bank. Between the two sit months of billing cycles, chasing, and writedowns nobody forecasted.

Cash timing makes your decisions

Discounting to force annual upfront. Accepting slow monthly cash. Raising dilutive capital to cover the gap. When the motion is broken, cash timing drives strategy instead of
your product.

The Category

What Is the Closing Motion?

The Closing Motion is everything that happens between yes and cash in the bank, and everything that keeps that cash flowing afterward: proposals, payment terms, signature, billing, collections, and renewals, run as one connected flow instead of five disconnected tools.

Propose

Interactive proposals with built-in pricing, approvals, and e-sign, connected to your CRM. AI-tailored terms based on buyer risk and intent.

Close

Offer flexible payment terms at the moment of yes. Your buyer pays over time, and Boost pays you upfront. Deals stop stalling at terms.

Collect

Billing, collections, and reconciliation run in one automated flow. Terms are locked at the point of sale, disputes drop, and cash arrives predictably.

Renew

Renewals stay connected to the original close, with automated workflows that protect revenue and keep the motion turning

Propose

Interactive proposals with built-in pricing, approvals, and e-sign, connected to your CRM. AI-tailored terms based on buyer risk and intent.

Close

Offer flexible payment terms at the moment of yes. Your buyer pays over time, and Boost pays you upfront. Deals stop stalling at terms.

Collect

Billing, collections, and reconciliation run in one automated flow. Terms are locked at the point of sale, disputes drop, and cash arrives predictably.

Renew

Renewals stay connected to the original close, with automated workflows that protect revenue and keep the motion turning

BENEFITS

The Motion Covers Your Whole Revenue Base

Trade unlocks a lump sum against the ARR you've already built.
Together, every dollar of revenue has an upfront-cash path.

Why It Matters

What Changes When the Motion Is Connected

Scale-ups should be able to grow without forcing bad tradeoffs between revenue and cash flow.

Time to Cash in Days

From closed-won to cash in the bank in days,
not billing cycles.

Higher Win Rates

Payment flexibility becomes a closing tool instead of a concession, and deals stop stalling at payment terms.

Less Revenue Leakage

Fewer handoffs mean fewer errors and fewer deals that slip between
signature and cash.

One Scoreboard

Sales, finance, and ops see the same motion, the same numbers, the same truth. Forecasts you can actually trust.

+30%

Increase in win rates in SMB segments by removing budget friction from the sales process.

+60%

Revenue uplift on Ratio’s end-to-end Closing Motion platform

-50%

Reduction in discounts by moving buyers into flexible payments

here’s what they think of us

Ratio’s platform allows us to close deals in minutes. Sales & Finance love the all-in-one platform from proposal to cash. With Ratio we will 2-3x ARR this year, while collecting the cash upfront
Joe Brown
Founder & CEO

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Ratio’s platform allows us to close deals in minutes. Sales & Finance love the all-in-one platform from proposal to cash. With Ratio we will 2-3x ARR this year, while collecting the cash upfront
Joe Brown
Founder & CEO
Built for Your Team

One Motion, Every Stakeholder Aligned

For Sales Leaders

Close More Deals Without Discounting

Increase win rate, stop trading discounts for annual upfront, and shorten sales cycles. Payment flexibility becomes a closing tool, not a concession.

For RevOps & Deal Desk

One Controlled Flow, Zero Manual Handoffs

Standardize the closing workflow with approval rules, audit trails, and CRM integration. No more stitching together proposal tools, e-signature, billing, and collections.

For CFOs & Finance

Predictable Cash, Fewer Surprises

Cash upfront instead of months of chasing. Exposure caps, underwriting controls, automated collections, and full audit trails give your team visibility and predictability.

resources

Insights for Modern Revenue Teams

Explore how B2B technology scale-ups are transforming their closing motion.

The 6 Best Embedded Finance Companies Powering B2B SaaS Growth in 2026
Buyers want Net 60. You need upfront cash. Embedded finance closes that gap; if you pick the right partner. We break down 6 embedded finance companies for B2B SaaS, how they compare on speed, risk transfer, and workflow integration, and why Ratio Boost is the one built specifically for how SaaS teams sell.
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Buyers want Net 60. You need upfront cash. Embedded finance closes that gap; if you pick the right partner. We break down 6 embedded finance companies for B2B SaaS, how they compare on speed, risk transfer, and workflow integration, and why Ratio Boost is the one built specifically for how SaaS teams sell.