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How to Improve Cash Flow in B2B SaaS Sales (Without Delays, Discounts, or Sales–Finance Drama)
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🚨 The Hidden Growth Barrier: SaaS revenue is growing—but cash isn't keeping up.
💥 Sales teams are closing more deals—offering discounts and flexible payment terms to win logos.
But Finance is left asking: “How much of that ARR is actually usable cash—right now?”
Too often, the answer is: not much.
Here’s why:
🕒 Buyers start using your product immediately—but pay over months
💸 Cash shows up late, scattered across systems and invoices
📉 Discounts erode margins before cash even hits the account
That’s a serious problem—especially when you're trying to fund GTM, hiring, or product development.
In fact, a recent
published on
February 11, 2026
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