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Reduce Cash Flow & Working Capital Issues Without Pissing Off Your Sales Team!
June 26th, Thursday
11 AM PT / 2 PM ET
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🚨The Challenge: Your Q2C Stack Is Fully Automated—But Cash Is Still Delayed Modern SaaS leaders have poured tens of millions into Quote-to-Cash (Q2C) systems. No surprise, the market is projected to grow from $2.8B in 2024 to nearly $5.9B by 2033. On paper, the promise is compelling: ⚡faster quotes, fewer errors, streamlined billing. But here’s the catch—these platforms optimize internal workflows, not external outcomes. They assume buyers can pay. They do nothing to ensure the cash actually arrives. 💰And without cash, revenue isn’t real.
🚨 The Challenge: You close the deal—but cash doesn’t follow. Revenue gets booked, but collecting it happens later—often manually, with no clear owner. As volume grows, so do aging invoices, missed follow-ups, and stalled cash flow. This isn’t just inefficient—it’s expensive. A 2025 benchmark found that 22.2% of fast-growing SaaS companies lose over 10% of ARR to late payments and defaults—not churn, but customers under contract. That gap between revenue and realization isn’t just a finance issue. It’s a growth constraint.
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🚨The Hidden Growth Barrier: SaaS revenue is growing—but cash isn't keeping up. 💥 Sales teams are closing more deals—offering discounts and flexible payment terms to win logos. But Finance is left asking: “How much of that ARR is actually usable cash—right now?” Too often, the answer is: not much.
The Challenge: Most SaaS founders think Series A solves their capital problem—until they start scaling. You’ve raised Series A. It got you to product-market fit, a lean Go-To-Market (GTM) engine, and your first wave of customers. But now you’re scaling the business—and though you’re growing fast, you’re burning even faster.
The Challenge: You believe upfront payments are good for your SaaS business—until you realize they’re costing you deals. SaaS companies love upfront payments. All cash in, risk out. What's not to like? But in B2B SaaS—where the average deal can run from $4,800 to $220,000—how you ask to get paid can speed things up or stop them cold. Asking for full payment upfront often leads to the following: ❌ CFO pushback on lump-sum invoices ❌ Procurement demands for installments ❌ Sales discounts just to keep the deal alive
The Challenge: SaaS companies aren’t struggling to grow—they’re struggling to fund growth fast enough. 📉 Venture funding has stabilized, but it’s slower and more selective than it used to be. 🕒 Delayed customer payments stretch the gap between booking revenue and spending it. 💡 That’s why 25% of businesses are turning to short-term financing—not just for liquidity but to keep sales, hiring, and GTM moving. It no doubt is a smart way to unlock capital quickly without giving up ownership. However, not all options are created equal. Some drain margin. Others misalign with ROI or tie you to rigid repayment flows.
Challenge: Why Do SaaS Deals Keep Slipping Late in the Cycle? Procurement slowdowns. Budget objections. Delayed approvals. Even great SaaS sales teams lose high-intent deals to timing friction and payment constraints. The business impact is real: 🔻 Delayed revenue recognition 📉 Missed quarterly targets 💸 Forecast volatility and uneven cash flow 🧩 Pipeline bloat from deals stuck in limbo Flexible payment terms help, but most solutions still leave sellers waiting to get paid and exposed to collection risk.
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Challenge: Why Does Your SaaS Sales Process Feel Stuck? Sales reps spend just 30% of their time selling. The rest is lost to chasing approvals and tweaking quotes. Negotiations drag the sales cycles, demoralize the reps, and often lead to: ❌Lost deals ❌Unpredictable revenue ❌Cash flow problems The right CPQ simplifies quoting, streamlines approvals, aligns pricing with buyer expectations, and speeds up deal closures.
Software companies are doubling down on subscriptions and for a good reason. The SaaS subscription market is set to reach $1.75 trillion by 2034. It’s the perfect time to scale and close bigger deals. But let’s be honest: having more subscribers doesn't guarantee increased revenue if your subscription management isn't effective.
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Billing mistakes don’t just hurt revenue. They hinder growth. 94% of B2B SaaS companies adjust pricing yearly, but most billing systems fail to align with new pricing. They cannot handle pricing changes, upgrades, and renewals without errors. This creates billing failures, revenue leakage, and customer churn.
