author bio
CFO and Chief Risk Officer at Ratio

Satish Jajodia is the CFO and Chief Risk Officer at Ratio. He has more than 18 years of experience in finance, risk, and analytics, advising SaaS and fintech companies on growth and capital strategy. Before Ratio, Satish served as CEO of Education Dynamics and worked as a fractional CFO to numerous SaaS firms. His career also includes senior leadership roles at JPMorgan Chase, Capital One, American Express, and Citigroup. Satish holds an MBA from the University of Texas at Austin and has extensive expertise in structured finance, fundraising, and risk management.

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Top 5 Flexible Financing Options SaaS Companies Can Choose From in 2025

Traditional SaaS billing delays cash, and raising another round or waiting on a bank isn’t always an option. This post breaks down five flexible financing options that help SaaS companies unlock upfront capital, offer payment terms to buyers, and scale without dilution, fixed repayments, or cash flow slowdowns. We’ll also explore why quote-to-cash with embedded financing is the most scalable option of all.

Satish Jajodia
September 12, 2025

4 SaaS Financing Options to Help Growth-Stage B2B Startups Scale Smarter

The Challenge: Most SaaS founders think Series A solves their capital problem—until they start scaling. You’ve raised Series A. It got you to product-market fit, a lean Go-To-Market (GTM) engine, and your first wave of customers. But now you’re scaling the business—and though you’re growing fast, you’re burning even faster.

Satish Jajodia
June 19, 2025

The Pros and Cons of Short-Term Financing Every B2B SaaS Company Should Know Before Taking Cash

The Challenge: SaaS companies aren’t struggling to grow—they’re struggling to fund growth fast enough. 📉 Venture funding has stabilized, but it’s slower and more selective than it used to be. 🕒 Delayed customer payments stretch the gap between booking revenue and spending it. 💡 That’s why 25% of businesses are turning to short-term financing—not just for liquidity but to keep sales, hiring, and GTM moving. It no doubt is a smart way to unlock capital quickly without giving up ownership. However, not all options are created equal. Some drain margin. Others misalign with ROI or tie you to rigid repayment flows.

Satish Jajodia
May 16, 2025

Our Top Picks for SaaS Subscription Billing Solutions in 2025

Billing mistakes don’t just hurt revenue. They hinder growth. 94% of B2B SaaS companies adjust pricing yearly, but most billing systems fail to align with new pricing. They cannot handle pricing changes, upgrades, and renewals without errors. This creates billing failures, revenue leakage, and customer churn.

Satish Jajodia
March 19, 2025

5 Game-Changing B2B SaaS Cash Flow Tactics Every SaaS CEO Needs to Know in 2025

What’s draining the cash flow from your SaaS business? It’s not just poor sales or runaway expenses—it’s the subscription model itself. Monthly plans keep your customers happy, but they leave you waiting far too long to collect the full value of a deal. Annual plans bring in cash faster, but only if you’re willing to slash prices with steep discounts—and even then, budget-conscious buyers might still walk away.

Satish Jajodia
January 20, 2025

SaaS Growth Strategy: 7 Innovative Approaches and Common Pitfalls to Avoid for Your B2B SaaS

In 2024, SaaS spending is skyrocketing, set to hit $243.99B, per Gartner. Leaders like Monday.com and Asana, channeling over 50% of revenue into sales and marketing, spotlight the need for sharp promotional tactics in a cutthroat market.

Satish Jajodia
February 7, 2024

Understanding Recurring Revenue Financing: A Comprehensive Guide for SaaS Businesses

SaaS businesses are booming, thanks to their flexible payment models that attract deals but result in smaller, steadier revenue streams. This often puts a strain on this industry as they wait for revenue to build up. Recurring Revenue Financing (RRF) offers a pivotal solution in this scenario.

Satish Jajodia
January 23, 2024

The Tech Leaders Guide to B2B Payment Flexibility

Scaling a SaaS company calls for a fresh approach to financing. Traditional debt and equity financing might not be your best option. Debt financing often misaligns with the asset-light and rapid-growth nature of SaaS, and equity financing can dilute control. Recurring Revenue Financing (RRF) offers a flexible, founder-friendly alternative tailor-made for the SaaS business model.

Satish Jajodia
January 5, 2024

The Entrepreneur's Roadmap to Acquiring Non-Dilutive Funding

Fundraising stands as a pivotal element in company development, impacting growth, profitability, expansion, sustainability, financial autonomy, and mentorship. At the crossroads of these factors, two fundraising choices emerge: non-dilutive and dilutive funding. Equity financing, while attractive, comes with its set of complexities. Non-dilutive funding offers a potential solution for those seeking to sidestep its intricacies. This article delves into non-dilutive funding options, their pros and cons, and strategies for securing it for businesses.

Satish Jajodia
December 7, 2023

Optimizing Robotics-as-a-Service Models for Subscription Economy

The Robotics-as-a-Service (RaaS) model is set to reach a $4 billion market cap by 2028, attracting businesses seeking enhanced productivity and efficiency through robotic automation. As RaaS gains traction, robotics companies encounter two main challenges: identifying a suitable subscription model and arranging working capital with flexible, subscription-based payment plans to their customers.

Satish Jajodia
November 7, 2023

SaaS Payments Are Evolving. Here’s What That Means for Your Financial Forecasts

With the global economic outlook growing gloomier, enterprises are looking to tighten their belts. Forecasting is a vital capability for today’s SaaS companies. Reliable and up-to-date data is essential if SaaS leaders are to make smart decisions, drive enduring growth, and win over investors.

Satish Jajodia
October 5, 2023

Pros and Cons of Venture Capital: Is it Right for Your Startup?

Venture Capital (V.C.) in the U.S. continues to surge in 2023, with projections nearing $70 billion. This presents a prime opportunity for early-stage ventures aiming to scale and thrive.However, the landscape is fraught with challenges. Less than 1% of small U.S. businesses manage to secure V.C. backing, and 25% are still looking for additional funds. For entrepreneurs, it's a path of both opportunities and obstacles.

Satish Jajodia
September 20, 2023

Top Alternative to VC Funding for Entrepreneurs - TBF

In the fast-paced startup finance arena, Venture Capital has traditionally reigned supreme—but not without strings like equity dilution and loss of control. In a telling shift, VC funding plummeted to $76 billion in Q1 2023, down 53%.

Satish Jajodia
September 1, 2023

Exploring Pipe Competitors and Alternatives: An In-Depth Analysis

In this post, we'll break down top-notch competitors to Pipe, including Ratio, Founderpath, and Liberis. From standout features to pricing, we've got you covered.

Satish Jajodia
August 25, 2023

Managing Core SaaS Metrics is Getting Harder: Here’s the Solution

The days of rudimentary monthly cash flow and profit / loss calculations are long gone, with recurring revenue, customer acquisition costs, churn rates, and other SaaS-specific financial metrics now the basis of make-or-break strategic decisions.

Satish Jajodia
August 14, 2023

Why CEOs Need to Get Strategic About Fundraising

The tech sector has been facing some choppy water in recent months. Global VC investment plummeted putting even the sturdiest software startups under huge financial strain. Which companies withstand that pressure and survive the funding drought will depend almost entirely on strategic decisions made at an executive level.

Satish Jajodia
June 13, 2023

Revenue-Based Financing: A Powerful Tool for CEOs

Revenue-Based Financing is an innovative way to secure funding while simultaneously mitigating risk and maintaining control. As a leader, embracing RBF demonstrates your commitment to exploring diverse funding options and encourages your team to think creatively about how to tackle financial challenges.

Satish Jajodia
May 19, 2023

True Sale Based Financing: Why it Matters

True Sale Based Financing (TBF) is a transaction where cash-generating assets (accounts receivable, annual contracts, multi-year contracts, etc.) are fully transferred from a seller to a buyer for a purchase consideration. Understand the value of true sale based financing and why it matters to the long term success of your company.

Satish Jajodia
May 9, 2023

Secret weapon for Tech companies to accelerate deals and improve cash flow

Customers negotiate for discounts on a purchase by paying up front. And most SaaS vendors are ready to offer that. Payment plans and Buy Now, Pay Later (BNPL) options are becoming more common in B2B.

Satish Jajodia
January 11, 2023

Match Pricing: Good for Buyers, Good for Sellers

What do enterprises look for when making a software investment? They seek products that deliver results. The key to turning SaaS pricing strategy into a win-win is to recognize that for buyers, a dollar today doesn’t have the same value as a dollar tomorrow.

Satish Jajodia
September 19, 2022

With a Recession Looming, Startups Need a New Way to Raise Capital

Growth — that’s what every SaaS startup wants. But rapid expansion doesn’t come cheap. Whether it’s for marketing, sales, product development, staffing, or acquisitions, taking a software company to the next level requires access to plenty of growth capital

Satish Jajodia
September 14, 2022

Rethinking Fundraising Could Be the Key To Retaining Talent During Tough Times

With startup investment dwindling, some SaaS companies, even the high growth ones, are so concerned that they’re laying off workers. Another option is to look beyond traditional funding channels, and start asking how your fintech stack can help you keep hold of your top talent.

Satish Jajodia
August 11, 2022

How to Survive the SaaS Funding Crunch

With many SaaS providers enjoying incredible growth during the pandemic, investors have been eager to support cloud businesses of all shapes and sizes. Now, though, the return to Earth is well and truly underway. 

Satish Jajodia
July 27, 2022

It’s Time to Rewrite the Rulebook for SaaS Businesses

It used to be that SaaS brands were seen as bulletproof — even if the broader market crashed, the theory went, SaaS vendors would be protected by their steady, predictable revenue streams, and investors would stay loyal.

Satish Jajodia
July 20, 2022

The Trouble With Usage-Based SaaS Pricing

Usage-based pricing systems are gaining in popularity, but they do pose some challenges. Learn how to overcome them.

Satish Jajodia
June 30, 2022

For SaaS Vendors, Pricing and Payments Are the Keys to a Better Buyer Experience and Monetization

For SaaS businesses, buying experience is the next big differentiator. B2B buyers are increasingly turning to SaaS vendors that can provide dynamic pricing and payment plans. Read to learn more.

Satish Jajodia
June 15, 2022