5 Proven Ways to Reduce Churn During SaaS Renewals

A staggering 75% of companies find their customers contemplating alternatives during renewals, significantly impacting revenue and growth. But there's good news: churn is manageable. Customers explore alternatives driven by critical needs: cost-cutting in tight financial times, dissatisfaction with current services, and the hunt for innovation missing from their existing providers. Recognizing these motivations is crucial in addressing customer churn effectively.

Ratio Team
April 10, 2024

Lighter Capital Review and Alternatives for B2B SaaS Businesses

Lighter Capital stands out as a leading Revenue-Based Financing (RBF) solution, particularly for SaaS companies. Offering up to $4 million in financing, Lighter Capital is unique in that it doesn't require personal guarantees, covenants, or the surrender of equity and board seats.

Ratio Team
February 7, 2024

Seven B2B SaaS Pricing Models and How to Choose the Right One

Research shows that SaaS companies could boost their profits by 11% by increasing their prices only by a humble 1%. Yet, SaaS businesses often overlook effective pricing, with most companies investing just 6 hours in developing their pricing models. This will have to change.

Ratio Team
December 4, 2023

Capchase Competitors and Alternatives for Revenue-Based Financing

Capchase is a prominent Revenue-Based Financing (RBF) platform providing businesses with upfront capital based on recurring revenues. It converts predictable MRR into ARR, providing companies with fast, flexible funding upfront without debt or dilution.

Ratio Team
August 9, 2023

Why CEOs Need to Get Strategic About Fundraising

The tech sector has been facing some choppy water in recent months. Global VC investment plummeted putting even the sturdiest software startups under huge financial strain. Which companies withstand that pressure and survive the funding drought will depend almost entirely on strategic decisions made at an executive level.

Carlos Chou
June 13, 2023

How to Turn the Tech Downturn Into an Opportunity

Glance at the headlines, and you’ll feel a little gloomy about the state of the tech sector. Recession fears continue to weigh on our minds, interest rates look set to keep on rising, venture capital funding is at a two-year low, and enterprise software buyers are tightening their belts.

Ashish Srimal
March 31, 2023

How SaaS Companies Can Sell More During a Downturn

As we head into 2023 SaaS companies will continue to have to deal with the recession. Customers become cash constrained, small and mid-size businesses become cash reserved, and large businesses cut budgets. As a result, tech investing will slow down.

Ashish Srimal
November 2, 2022

How Subscription Businesses Can Increase Total Contract Value with Buy Now, Pay Later

The buyer’s landscape has changed drastically over the last few years. One such option that’s become very popular in recent years is ‘Buy Now, Pay Later’ (BNPL). BNPL provides customers the freedom and flexibility to buy the product they need with manageable installment payments.

Ashish Srimal
October 6, 2022

Price vs. Value: Get the Most From Your SaaS Pricing Strategy

With elegant simplicity, Warren Buffet captured the essence of commerce with these immortal words: “Price is what you pay. Value is what you get.” The world’s greatest investor is, of course, correct. Looking past the price tag to see a purchase’s true worth is something all buyers try to do, especially in the SaaS space.

Ashish Srimal
August 30, 2022

Rethink Pricing Strategy to Close More SaaS Deals

The SaaS marketplace is increasingly crowded and competitive. To stand out from the pack, vendors are investing time, money, and resources to build out innovative features, ensure a high level of customer care, and drive continuous product development.

Ashish Srimal
August 3, 2022