Insights for Modern Revenue Teams

The Challenge: Can CPQ Help in Closing More Deals Faster? Sales reps spend just 30% of their time actually selling—the rest is lost to lead prioritization, data entry, and quote generation. CPQ (Configure, Price, Quote) software promises to fix this by automating quoting, approvals, and deal closures. But here’s the catch—most CPQs stop at quoting and pricing.

Most B2B SaaS billing tools automate invoicing but not all help you close more deals or collect faster. This guide compares the five best platforms in 2025 and shows why Ratio leads by turning billing into a revenue accelerator with embedded financing and quote-to-cash automation.

Discounting to overcome pricing objections and stretching payment terms to close deals—classic sales tactics, right? Every salesperson has relied on these at some point to hit targets. But here’s the problem: while these strategies might get deals across the finish line, they often come at a hidden cost to your business. Margins shrink, cash flow suffers, and you’re left dealing with collections headaches, the risk of client defaults, and the fallout from weak underwriting decisions.

The SaaS industry is worth approximately $195 billion, and the US SaaS industry is set to grow by over 2x by 2025. Conclusion? The SaaS market is on fire! But with that comes several challenges — lack of funding, poor product adoption, etc. — the reason why 90% of SaaS start-ups fail to achieve the desired level of success.

The US is home to over 32 Revenue-Based Financing (RBF) companies collectively managing 57+ distinct funds totaling more than $4.31 billion in capital. This growth is driven mainly by the demand for subscription-based payments.